Most personalities don’t think about promoting tomorrow’s show. So much attention is spent luring listeners to stay tuned now. And that should be a priority, for sure. But a horizontal tease is valuable.

In this article, I explain how the horizontal tease works. Including:

  • Why teasing tomorrow’s content makes sense.
  • Three ways to use a horizontal tease.
  • The value of promoting a specific feature at the same time tomorrow.
  • How to create anticipation for a key topic.
  • How often to use the horizontal tease.
  • Examples of stations performing the horizontal tees affectively.

The Power of A Horizontal Tease


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