Most personalities don’t think about promoting tomorrow’s show. So much attention is spent luring listeners to stay tuned now. And that should be a priority, for sure. But a horizontal tease is valuable.

In this article, I explain how the horizontal tease works. Including:

  • Why teasing tomorrow’s content makes sense.
  • Three ways to use a horizontal tease.
  • The value of promoting a specific feature at the same time tomorrow.
  • How to create anticipation for a key topic.
  • How often to use the horizontal tease.
  • Examples of stations performing the horizontal tees affectively.

The Power of A Horizontal Tease

______________________________

Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign up now for just $1 for the first 14 days!

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In