I’ll start by saying I LOVE listener testimonials. Nothing sells a message better than a sincere, well-produced story from a passionate listener or credible celebrity. Their recommendation can be highly valuable.

This article is about how to create listener testimonials that position and help radio brands. Including: 

  • The key to creating effective listener testimonials.
  • Why most celebrity testimonials don’t help radio brands.
  • Keys to success in listener and celebrity campaigns.

Celebrity and Listener Testimonials


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