
I’ll start by saying I LOVE listener testimonials. Nothing sells a message better than a sincere, well-produced story from a passionate listener or credible celebrity. Their recommendation can be highly valuable.
This article is about how to create listener testimonials that position and help radio brands. Including:Â
- The key to creating effective listener testimonials.
- Why most celebrity testimonials don’t help radio brands.
- Keys to success in listener and celebrity campaigns.