Conducting a good interview is hard. Ask anyone, especially programmers who claim they can pretty much watch meters leaving the station when a personality launches an interview. But great interviews are magnetic stories that can be one of the most valuable tools for radio personalities. You may not be a world class interviewer like Howard Stern, but everyone can improve by following some of these guidelines for conducting interviews. But even seasoned pros can have interview fails.
And those mistakes can be important learning tools for every radio personality.