90% of all consumers assume testimonials in marketing messages are “made up.” They trust reviews for a product on some non-sales, third party platforms, most consumers do not trust testimonials when they see them as being in a brand’s self-interest. That bias extends to radio stations. It’s enough to make stations consider whether listener testimonials work.

This article explains how listener testimonials work if used properly. Including:

  • Keys to effective listener testimonials.
  • How to use listeners to promote station benefits effectively.
  • Tips on extending testimonials to websites.

Do Listener Testimonials Work?


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