90% of all consumers assume testimonials in marketing messages are “made up.” They trust reviews for a product on some non-sales, third party platforms, most consumers do not trust testimonials when they see them as being in a brand’s self-interest. That bias extends to radio stations. It’s enough to make stations consider whether listener testimonials work.
This article explains how listener testimonials work if used properly. Including:
- Keys to effective listener testimonials.
- How to use listeners to promote station benefits effectively.
- Tips on extending testimonials to websites.