Every week, I try to monitor a couple of shows I haven’t heard before. It’s fun to hear new ideas and sometimes discover new talent. Over and over, week after week, one thing stands out. Almost every show has an regular Hollywood Gossip feature. It’s almost like there’s a law that every station must have entertainment reports.
They all present the same information that’s available on virtually every other radio station and countless websites, blogs, Twitter feeds, news stands and television shows.Most of those sources do it bigger, better and faster.
This is not to debate the audience’s appetite for the latest on Ashton Kutcher’s Space Quest or how Hunger Games is doing at the Box Office.
But it’s rare to hear a contemporary station that doesn’t have this feature on the air.
And in many cases, it is presented without offering anything new, interesting or unique. It usually doesn’t set the personalities apart. They almost always read the stories and occasionally comment on the topic (usually negative or cynical).
It makes me wonder: Is there a mandate? Is it a condition of license renewal? (I’m kidding, of course.) Or do we just accept it because “that’s what stations do?” Why does it seem that every station must have entertainment reports?