It seems that almost every show has a Hollywood Gossip feature. Is there a law that every station must have entertainment reports? There is an appetite for pop culture news, but here’s the problem with most of these features: Listeners can access information on countless websites, blogs, social media feeds, and television shows. And most of those sources do it bigger, better, and faster.
By the time stations get it to the radio audience, listeners already know. If they haven’t heard it already, they probably don’t care. So what should it sound like?