Every radio station runs promo announcements. Listeners hear them as commercials for the radio station. So shouldn’t those commercials be great? It starts with great promo copy.

In this article, I share quick, easy steps to fix and improve promo copy. Including:

  • Why promo copy is one of the most important skills in radio.
  • Adjustments anyone can make to improve promo copy quickly. 
  • How to turn internal copy into stronger, listener-focused copy.
  • The simple tweak to make boring copy exciting.
  • How jargon and industry terms get in the way.

How To Fix Promo Copy


This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In