Every radio station runs promo announcements. Listeners hear them as commercials for the radio station. So shouldn’t those commercials be great? It starts with great promo copy.

In this article, I share quick, easy steps to fix and improve promo copy. Including:

  • Why promo copy is one of the most important skills in radio.
  • Adjustments anyone can make to improve promo copy quickly. 
  • How to turn internal copy into stronger, listener-focused copy.
  • The simple tweak to make boring copy exciting.
  • How jargon and industry terms get in the way.

How To Fix Promo Copy

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