It’s so exciting to hear radio promos that resonate with the audience. The right promo at the right time can enhance a brand, inspire an audience and add to the station’s entertainment value. But many promos just seem flat. They don’t drive appointments, establish a brand image or cause listeners to take a call to action. A good promo should have 3 goals.
It’s hard to write and produce a promo that accomplishes all three, but it can be done.