It’s so exciting to hear radio promos that resonate with the audience. The right promo at the right time can enhance a brand, inspire an audience and add entertainment value. But many promos are flat and don’t drive appointments, establish an image or cause listeners to take action. A good promo should have 3 goals.

In this article, I share the 3 goals for every promo. Including:

  • How each promo should strive for at least one of three objectives.
  • How to move a storyline forward.
  • Promos that establish character for a personality or brand.
  • Why setting an appointment with a clear call to action is more important than ever.
  • Examples of effective promos.
  • Why Trial should be a primary goal, not just awareness.

A Promo Should Have 3 Goals

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