The primary goal of a radio tease is to set an appointment or build anticipation for a future event. In other words, go get more Time Spent Listening. Some tease copy sounds like a commercial, ordering listeners to listen or simply encouraging “stay tuned”. That doesn’t work. The art of a great tease is seduction. Air personalities seduce the listener to do what we would like them to do.
In this article, I explain how seduction is the goal for a tease. Including:
- How seduction is creating anticipation for upcoming content.
- How to practice seduction to make more effective teases.
- A simple example of a seductive tease from KBLX/San Francisco.
- Breaking down a series of teases from Virgin Radio/Montreal.
- How to prep teases.