Music research guides what to play but won’t tell you how to play those songs. The art of music programming begins when you sort music categories. Programmers must have a strategic focus to make the science fit the station’s vision and sound great on the air.
Library depth is one of the most debated topics in programming. Should the library be deep to provide more variety or shallow because listeners have a short attention span? Should the primary focus be on narrowly defined genres or broader to provide a range of styles that theoretically are more interesting? What is the best way to stretch the library’s appeal and improve the chance of increasing quarter hours?
There are two theories when you sort music categories. Each is valid, but programmers run into problems when they get caught in between