We all love getting gifts. Opening a beautifully wrapped present is exciting to find something extraordinary inside. The packaging is an important part of the gifting process. But we don’t want the package. We want what’s inside. Listeners are like toddlers at Christmas. They want to rip the package open and start playing! That’s why radio shows should tease content, not features.

Tease Content, Not Features


This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In