We all love getting gifts. It’s exciting to open a beautifully wrapped present to find something wonderful inside. The packaging is an important part of the gifting process. But we don’t really want the package. We want what’s inside. That’s why radio shows should tease content, not features.
This article explains one of the keys to effective teasing: the principle of tease content, not features. Including:
- Why teases should be focused on content.
- The role and importance of features in the process.
- Examples of how it should – and should not – sound.
Tease Content, Not Features
This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.
Are you already a member? Make sure you are logged in to access this content Log In
