We all love getting gifts. It’s exciting to open a beautifully wrapped present to find something wonderful inside. The packaging is an important part of the gifting process. But we don’t really want the package. We want what’s inside. That’s why radio shows should tease content, not features.

This article explains one of the keys to effective teasing: the principle of tease content, not features. Including:

  • Why teases should be focused on content.
  • The role and importance of features in the process.
  • Examples of how it should – and should not – sound.

Tease Content, Not Features

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