Effective promotion on the air is a combination of art and science. The goal is to deliver more listening occasions, increase TSL, and build more interest in the content. The 80 – 20 tease should be part of the radio storyteller’s toolbox to entice more listening.
This article explains the 80 – 20 tease in detail. Including:
- Explaining the 80 – 20 tease.
- How to apply this technique.
- Examples of how it sounds on the air.