Effective promotion on the air is a combination of art and science. The goal is to deliver more listening occasions, increase TSL, and build more interest in the content. The 80 – 20 tease should be part of the radio storyteller’s toolbox to entice more listening.

This article explains the 80 – 20 tease in detail. Including:

  • Explaining the 80 – 20 tease.
  • How to apply this technique.
  • Examples of how it sounds on the air.

The 80 – 20 Tease


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