When the cops finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His reply was, “Because that’s where they keep the money.” It’s a simple concept that broadcasters often miss. On the radio, we have to know when to tease as much as what to tease.

In this article, I explain how to time the tease. Including:

  • The strategy of when to tease based on content variables.
  • The five different types of teases depend on timing.
  • Examples of each type of tease.
  • How to creatively program the clock.

When To Tease: The Strategy

______________________________

Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In