When the cops finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His reply was, “Because that’s where they keep the money.” It’s a simple concept that broadcasters often miss. On the radio, we have to know when to tease as much as what to tease.

In this article, I explain how to time the tease. Including:

  • The strategy of when to tease based on content variables.
  • The five different types of teases depend on timing.
  • Examples of each type of tease.
  • How to creatively program the clock.

When To Tease: The Strategy


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