When the cops finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His reply was, “Because that’s where they keep the money.” It’s a simple concept that broadcasters often miss. On the radio, we have to know when to tease as much as what to tease.
In this article, I explain how to time the tease. Including:
- The strategy of when to tease based on content variables.
- The five different types of teases depend on timing.
- Examples of each type of tease.
- How to creatively program the clock.