When the cops finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. He replied, “Because that’s where they keep the money.” On the radio, the bonus checks are kept in the ratings bank, and teasing is the most effective way to get the cash. You have to learn how to tease but also know when to tease and the strategy behind each tease.
Key To The Tease: When To Tease
