Master chefs don’t follow another chef’s recipe. True artists don’t recreate someone else’s painting in a paint-by-numbers kit. Great bands don’t turn out #1 songs by covering previous #1 hits (usually). Greatness happens by creating your own formula.
This article explains how to find your own formula. Including:
- Why it’s important to find your own formula while observing basic principles.
- A case study of a great radio show that found theirs.
- How this show breaks some rules but stays consistent with best practices.
- Key to finding your own formula: Great casting.