Master chefs don’t follow another chef’s recipe. True artists don’t recreate someone else’s painting in a paint-by-numbers kit. Great bands don’t turn out #1 songs by covering previous #1 hits (usually). Greatness happens by creating your own formula.

This article explains how to find your own formula. Including:

  • Why it’s important to find your own formula while observing basic principles. 
  • A case study of a great radio show that found theirs. 
  • How this show breaks some rules but stays consistent with best practices. 
  • Key to finding your own formula: Great casting.

Find Your Own Formula


Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In