Media outlets have learned to use the power of Breaking News. Today, even the most ordinary stories are labeled as major events. In many cases, it’s overdone to the point of being ignored. However, issuing alerts and warnings works to increase attention and create a sense of urgency. Breaking News is an easy and smart way to build suspense to what’s about to be presented if you use it to your advantage.
The Breaking News Syndrome: How to Get Attention for Segments
