Media outlets have learned to use the power of Breaking News. In many cases, it’s overdone to the point of being ignored. But alerts and warnings work to increase listener attention. It adds immediacy and suspense for what’s about to be presented.

This article explains how to use the Breaking News technique to capture more attention for a segment. Including:

  • Creative ways to apply the technique even on non-news stations.
  • A classic example of building anticipation by using a variation of Breaking News.
  • Tips on how and how not, to apply this technique.

The Breaking News Technique


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