Have you heard a radio show that always sounds spontaneous, engaging and simply interesting? It’s usually a show with rich characters built with unique, distinct personality types that play off of one another. You may have heard it called casting a Dick, Dork and Dear.
It’s an aspect of casting a multi-personality radio show that can put it over the top.
The other important parts are:
- Assigning personality roles, with hosts and cohosts.
- Finding personalities with unique character roles, including generators, responders and instigators.
- Identifying personalities with a team-first attitude that will embrace and perform their role.
Then, if the show has three distinct personality types, you have the ingredients for a dynamic, sustainable show.