The more I work with talent, the more common I see this problem: Personalities have been trained to find the high point, take the first exit and get out quickly. But I’m telling you a literal execution of this principle is a bad idea.

Getting out of a break at a high point is a great idea. No doubt about it. But that doesn’t mean a break should abruptly end in a disappointing, jarring segue into a commercial or promo. Or even into a song.

So many shows execute this good discipline literally, but it’s killing opportunities.

Let’s modify the rule a bit. Instead of getting out on the first exit, how about leveraging it to your advantage?

Why Getting Out On The First Exit Is A Bad Idea

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