One of the most important skills in radio is the ability to tell stories. Do you want to be a great storyteller? Then it’s time to embrace a skill that would embarrass mom. Exaggeration.
There are Three E’s in the entertainment business, including personality radio:
Exaggerate. Enhance. Embellish
These are some of the skills that helped Jeff and Jer get inducted into the Radio Hall of Fame.
Jeff & Jer were great storytellers. They shared their lives on the air every single day. How did they do it? By understanding story anatomy, and through creative exaggeration.
Jeff Detrow shared some of the secrets behind how the show turned seemingly ordinary events from their lives into share-able, repeatable entertainment:
This is where the skills of an improv troupe is useful. They call it advancing the football.
Making sure you’re taking chances and playing with others so unexpected moments arise.
Never blocking the advancement of a bit. You can block the bit by your attitude or mood, by cheap, easy punch lines, or by lack of investment in the game.
The game, of course, is creating drama. That means everyone on the show must block distractions and come into the room focused and prepared. It’s what I call a For The Show mentality.
When that’s in place, personality can explode. That’s when stories reach a new level through exaggeration.