Pre-promotion is one of the most important aspects of building audience anticipation and setting appointments. Which means it’s one of the most valuable tools for building ratings. In fact, a consistent, effective teasing strategy is a key to my Double Your Ratings concept. But what makes a good tease? And in what ways are a good tease and bad tease different?

At first, one thinks it should be obvious. A good tease gets listeners to tune in or come back. A bad tease doesn’t. But sometimes it gets confusing because there’s a thin line between a good tease and bad tease.

There are many types of teases, of course. And teasing strategies go much deeper than comparing text. But there’s value in looking at actual teases, then fixing them with simple tweaks.

Good Tease and Bad Tease: Is It Specific?

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