Pre-promotion is one of the most important aspects of building audience anticipation and setting appointments. This means it’s one of the most valuable tools for building ratings. In fact, a consistent, effective teasing strategy is a key to my Double Your Ratings concept. But what makes a good tease and bad tease?

This article helps radio broadcasters understand and identify the difference between a good tease and bad tease. Including:

  • Key traits to look for…and listen for.
  • Examples…and how to fix weak teases.
  • How to identify three common mistakes in many radio teases.

How To Identify a Good Tease and Bad Tease


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