Pre-promotion is one of the most important aspects of building audience anticipation and setting appointments. This means it’s one of the most valuable tools for building ratings. In fact, a consistent, effective teasing strategy is a key to my Double Your Ratings concept. But what makes a good tease and bad tease?
This article helps radio broadcasters understand and identify the difference between a good tease and bad tease. Including:
- Key traits to look for…and listen for.
- Examples…and how to fix weak teases.
- How to identify three common mistakes in many radio teases.