In the past, scarcity drove radio usage. There were few choices for listeners to choose from. That was great for radio broadcasters because it was easy to attract audiences. With fewer entertainment sources competing for attention, the choices were Radio Station A or Radio Station B. But times have changed. Attention is the new scarcity. If we want to maintain and grow audiences, we must learn to hijack audience attention.

How To Hijack Audience Attention

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