Every day, radio personalities (should) spend hours in show prep creating content. Then, they perform it on the air.┬áBut there are barriers. Prep time is limited, and there’s only so much truly great material to power a show. One barrier to airing red-hot content is that there is just not enough time in the day to make each break sizzle, but that’s okay. You don’t need to generate as much original content as you think because recycling makes content more important.

How Recycling Makes Content More Important

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