Personality or content? Relevant or relatable? Structure or style? What is more important on the air? The goal should be to have both, of course. And every show should always strive to have a relevant show with the best-prepared content delivered by interesting, provocative air personalities. But which is more important?

This article explores the value which is more important to a radio show: personality or content. Including:

  • How content is the foundation of a great show.
  • Research findings on which is more important. 
  • Do topics move the needle in engaging listeners or is it all about personalities?

Personality or Content


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