Mastering the fundamentals is key for effective radio promos. One of the most important basic principles of effective promotion is to focus on listeners and benefits, not station attributes and facts.

In this article, I share a collection of promo examples that connect with emotions because they focus on listeners. Including:

  • An end-of-the-year promo you’ll think is way too long—but it’s not.
  • Why emotional promos always work.
  • The 5 keys to creating emotional promos that focus on listeners.

Promos That Focus on Listeners


This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In