Mastering the fundamentals is key for effective radio promos. One of the most important basic principles of effective promotion is to focus on listeners and benefits, not station attributes and facts.

In this article, I share a collection of promo examples that connect with emotions because they focus on listeners. Including:

  • An end-of-the-year promo you’ll think is way too long—but it’s not.
  • Why emotional promos always work.
  • The 5 keys to creating emotional promos that focus on listeners.

Promos That Focus on Listeners


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