There are a few fundamentals that work for radio promos. First, make sure each promo does at least one of three things. Second, focus on listeners, not station attributes. Highlighting listeners and listener benefits deliver more emotion.

In this article, I share a collection of promo examples that connect with emotions because they focus on listeners. Including:

  • An end of the year promo you’ll think is way too long—but it’s not.
  • Why emotional promos always work.
  • The 5 keys to creating emotional promos that focus on listeners.

Promos That Focus on Listeners


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