Everyone on the planet is a sucker for new. Yet if you constantly present what you think is “new”, you’ll probably fail. That’s because, while we desire new, we respond to familiar. In music programming, the concept is that listeners don’t know what they like-they like what they know.  But radio personalities can have it both ways by presenting familiar content in new ways. After all, old is not outdated. They’re very different terms.

Understand the art of recycling content and ideas and you’ll discover a secret that can feed your career for decades. This one thing can keep you moving forward, yet comfortable and stable with your core audience.

Old Is Bad? Outdated Is Worse. But Old Is Not Outdated

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