Everyone on the planet is a sucker for new. Yet if you constantly present what you think is “new”, you’ll probably fail. That’s because, while listeners desire to be in touch with what is happening, we respond to the familiar. Programmers know that listeners don’t know what they like. They like what they know. However, radio personalities can have it both ways by presenting familiar content in new ways. Old is not outdated.
Recycling: Old Is Not Outdated
