Are you resonating deeply enough with your audience? Most personalities are not loud enough to stand out in a competitive marketplace with thousands of distractions competing for limited attention. Cutting through in a crowded entertainment world is the key to getting an audience to pay attention and hear your words. Everyone competes for attention, so it’s critical to turn up the volume on personality.
First, a note on what it means to be “loud”: This has nothing to do with shouting, ranting and raving, or speaking at an increased volume. It is all about having a greater impact through performance. Many personalities speak too loudly and quickly and rush their thoughts. The challenge is to create impactful content in a world where passion for radio brands has declined, particularly with younger audiences.
Yet many broadcasters respond with tighter content restrictions in an attempt to reduce mistakes and limit complaints. They continue to measure success based on how we stack up against other radio stations (ratings).
Colby Tyner, SVP/Programming at Reach Media, captures the sentiment:
Switching from high-adrenaline Netflix content to traditional broadcast television feels like a step back. What once felt novel now seems mundane. And that’s what’s happening to many radio shows today.
You need to turn up the volume.
