Every personality-oriented radio show interacting with listeners on-air should hire a phone screener. It’s one of the most critical (and most overlooked) roles for a show, yet many broadcasters consider it a luxury. They think, “Well, if the show takes off and shows success, maybe we can add this role.” Then, when the show starts to grow, they make the excuse, “We’re doing great without one. Why would we need it?”
Why Your Station or Show Should Hire A Phone Screener
