Every personality-oriented radio show that interacts with listeners on-air should hire a phone screener. It’s one of the most critical (and most overlooked) roles for a show.
This article explains why your show should hire a phone screener. Including:
- The value of an outwardly-focused screener.
- Reasons you need a phone screener, not just a personality that answers the phone.
- Duties of a Phone Screener.