Radio folks take a lot of things for granted. We assume listeners know more about us than they do. It’s generally accepted that those who come to see us at promotions and events are “prize pigs” And we are annoyed when listeners call the radio station. Customer service matters and a simple way to serve the audience is to answer the phone.
This article demonstrates why it’s important to offer basic customer service and that starts with answering the phone! Including:
- How poor customer service costs stations ratings.
- What happens off-air can be as important as what happens on-air.
- Ways to protect the brand, improve show performance, and provide great customer service.