A good storyteller is able to enrich their content with dramatic, vivid details. A weak storyteller bores their audience by loading them down with too many details that lead nowhere. Choosing the right details is a mystery to many radio personalities, but it’s an essential skill to master as air talent develops along the Personality Success Path.
Unfortunately, tight programming restrictions on content length has led to a growing trend that has reduced effectiveness in many radio radio shows. In the interest of eliminating anything that “doesn’t have to be there”, much of the color, interest and drama has disappeared from personality performance. As programmers place more emphasis on manipulating their perception of what works in PPM, details in stories have been reduced.
But a story without details is like dinner without dessert. It’s just not as satisfying. The key is to choose the right details. And that’s where many personalities need help.