When telling stories or constructing breaks on the air, the storytelling Rule of 3 is a great tool. Few personalities use the technique. Or if they do, they don’t do it intentionally. But once you know about it and work at it a little, it will sharpen breaks, content, and stories.
This article explains how The Rule Of 3 can be a powerful tool. including:
- Examples of how common The Rule of 3 is.
- Why it is an effective technique.
- How to apply the technique in radio performance.