When telling stories or constructing breaks on the air, the storytelling Rule of 3 is a great tool. Few personalities use the technique. Or if they do, they don’t do it intentionally. But once you know about it and work at it a little, it will sharpen breaks, content, and stories.

This article explains how The Rule Of 3 can be a powerful tool. including:

  • Examples of how common The Rule of 3 is.
  • Why it is an effective technique.
  • How to apply the technique in radio performance.

The Rule of 3

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