There are three specific categories of recycled content, including repurposing, reusing, and replaying segments. Reprising a segment to reach a new audience or feed vacation/Best Of programming is an effective strategy. Do it right, and the replays can sound better than the original. Follow these production and editing tips to make the replays sound better than the original.

Editing Tips To Make the Replay Better Than The Original

Producing replay content provides the luxury of fine-tuning the original performance. That’s a huge advantage if you take it seriously. Some shows have learned that their replays improve so much they record and edit most of their show.

Here are some step-by-step best practices to deliver the best results in every segment that is replayed:

Step One: Protect The Produced Audio

Edit Time-Sensitive References: Nothing sounds worse than a mention of “Wednesday morning” on Friday. The first step should be carefully scrutinizing each piece of content to remove references to days, dates, times, and seasons. Note: Personalities can help with this by learning to perform with a short pause (or even take a breath) between the handshake and the start of the content.

Remove Out-Of-Context Comments: Listen for references to previous segments such as “Yesterday, we talked about…” or “If you were with us last hour…” and remove them unless you are 100% certain the referred content is also programmed at the time it references.

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Step Two: Tighten It

Eliminate Irrelevant Comments: Every segment gets better when needless comments are removed. The segment will be tighter, easier to understand, and more focused. Takes out (or inserts) audio that can make it better. The goal is to make the replay more efficient, not necessarily shorter.

Keep The Emotional Connections: When editing, be careful not to get too aggressive. Identify the specific reasons a segment is successful and leave the emotional connections in the replay. Sometimes, editors remove everything that doesn’t absolutely need to be there, leaving the “good part” on the cutting room floor.

Step Three: Add A Fresh Touch

Insert New Comments: How many times have you finished a segment, then thought, “I should have said ______?” It happens all the time. This editing tip is your chance to make the replay even better by inserting comments from cast members into the conversation.

Add New Phone Calls: If the segment includes contributions from listeners, you probably got more phone calls than you could put on the air. Record some extra callers and add them to the replay audio. This makes the replayed segment sound new even for the handful of listeners who heard the original content.

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Step Four: Used Edited Excerpts To Promote

Tease It: The Audio Tease is one of the most effective techniques to promote an upcoming segment. Creatively edit highlights from the segment to tease the replay. Don’t advertise that the audio is a replay or make it obvious, but don’t try to trick listeners by hiding the fact that it’s repeat content.

However, Promote Big Events: Occasionally, a segment is so memorable and important you can and should call attention to a replay. For example, replaying a highly anticipated conclusion to a story-based promotion like Breaking and Entering Christmas can build a huge audience. In those rare instances, encourage listeners who heard it the first time to spread the word by telling friends, co-workers, and their social networks to tune in at (time) to hear the replay and highlights. Be sure to play excerpts and highlights to shine an even brighter spotlight.

Additional Tips

Edited Online Audio: If your segments meet certain criteria, it’s best to avoid editing audio to replay on-demand or distribute via podcast. Stations in PPM markets can earn quarter-hour rating credit for audio heard within 24 hours of the original airing. However, that audio must be encoded and unedited. For details, go here. Ideally, create a full version that earns rating credit, then replace it after 24 hours with the edited (better) audio version.

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Dated Content: No matter how well you edit it, some segments don’t sound right when replayed later. Exercise good judgment to identify evergreen content that holds up over time and topics that will make you sound out of touch. Always relisten to a segment before it replays to ensure a comment about a recent event that sounded great a couple of weeks after it happened makes you sound irrelevant two years later.

Conclusion

Following these editing tips will produce great segments that can be replayed multiple times on the same day, the following day, and even months and years later. Once you have edited a segment, follow these programming tips to get the most value and put in place a system to archive each piece of content to manage it in the future.