Aside from being a genuinely likable person, the most important quality an air personality can master is the ability to respond spontaneously. Being truly in the moment as an active listener will help advance a topic. This improv skill helps in this area: free association.
In this article, I describe how Free Association makes radio personalities more successful and interesting. Including:
- Understanding what Free Association is.
- Learning to practice Free Association in everyday life.
- How to make connections that lead to more interesting observations.
