Aside from being a likable person and learning to tell colorful stories, the most important quality air personality should master is the ability to respond spontaneously. Being truly in the moment as an active listener will advance a topic. That’s hard for some people, but the improvisational theater concept of Free Association can help.

This article explains how Free Association makes radio personalities more successful and interesting. Including:

  • Understanding what Free Association is.
  • How to practice the concept in everyday life.
  • How to make connections that lead to more interesting observations.
  • Using the concept to find interesting entry points (hooks)for stories.

Free Association


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