Aside from being a genuinely likable person, the most important quality an air personality can master is the ability to respond spontaneously. Being truly in the moment as an active listener will helpĀ advance a topic. This improv skill helps in this area: free association.

In this article, I describe how Free Association makes radio personalities more successful and interesting. Including:

  • Understanding what Free Association is.
  • Learning to practice Free Association in everyday life.
  • How to make connections that lead to more interesting observations.

Free Association


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