Aside from being a genuinely likable person, the most important quality an air personality can master is the ability to respond spontaneously. Being truly in the moment as an active listener will help advance a topic. Two improv skills help in this area: active listening and free association.
In this article, I describe how Active Listening and Free Association make radio personalities more successful and interesting. Including:
- Understanding what Active Listening is.
- Learning to practice Free Association in everyday life.
- How to make connections that lead to more interesting observations.