It seems that a week rarely goes by without a tragedy in the world. Each affects audiences emotionally and personally. But we can prepare for how to deal with emergencies when they happen.

In this article, I share the basic steps to guide a station or personality brand when reacting to an emergency on the air, including:

  • Evaluating how the event impacts your audience and how they use your station.
  • Deciding how much time and attention to devote to it.
  • The critical decision point: Local Impact.
  • How to adjust presentation without changing personality.
  • An Emergency Checklist for Broadcasters

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