The most important part of show prep is personalizing a topic to transform ordinary content into exciting entertainment. Brainstorming what to do with a topic can be the difference between a listener saying, “That’s interesting,” and “Did you hear Peppy and Zippy this morning?” The result is to hijack the topic in a personal way to gain more attention, but what does it sound like on the air?
Example: Hijack The Topic In A Personal Way
