White-haired Samuel Clemens was recognized for his power of celebrity and personality in establishing and spreading his brand. He was just an author with a down-home brand image. And he may be the key that helps you learn to be funny.

In this article, I share insights from Mark Twait that help radio personalities learn to be funny. Including:

  • What caused audiences to fall in love with Twain.
  • The importance of creating expectations through a comedic brand.
  • How exaggeration is the key to all humor.
  • The power of choosing the right words to learn to be funny.

Learn To Be Funny


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