Some personalities consistently strive for excellence. They work hard to be at the top of their craft and always seek an advantage. They work to polish how the best way to open a talk segment. She wants to know if it’s best to always start with station basics or be creative.
How To Open A Talk Segment
There are not many absolute rules for performance.
Most of the time, programming rules are shortcuts rather than standards designed to encourage excellence. That’s why guidelines are more effective than rules.
Some programming rules don’t make sense. Many programmers insist that the only way to open a talk break is to identify the station, sell the positioning statement, and promote a key benefit for listening.
They believe repetition helps the station brand enter the audience’s consciousness and become more memorable, but it often results in a string of words that lack meaning or impact. The repetition falls on deaf ears.
The other extreme happens in PPM markets. Some PDs feel that branding no longer matters since meters credit all listening.
This is incorrect and dangerous.
Both philosophies miss an important point.
