The shortest distance between two points is a direct line. You learned that in school. Some radio folks learned it too well. It is important to establish a quick hook. But that’s not always the most entertaining or engaging route. Many personalities rush to get to the meat of a break when it would be much more interesting to lead listeners through a story with Purposeful Meandering.
In this article, I explain how to lead listeners deeper into a story with Purposeful Meandering. Including:
- What is purposeful meandering?
- The benefits and dangers of the concept.
- An example of a show’s “aha” moment using this concept.