The shortest distance between two points is a direct line. You learned that in school. Some radio folks learned it too well. It is important to establish a quick hook. But that’s not always the most entertaining or engaging route. Many personalities rush to get to the meat of a break when it would be much more interesting to lead listeners through a story with Purposeful Meandering.

In this article, I explain how to lead listeners deeper into a story with Purposeful Meandering. Including:

  • What is purposeful meandering?
  • The benefits and dangers of the concept. 
  • An example of a show’s “aha” moment using this concept.

Purposeful Meandering

______________________________

Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In