Program directors are usually pretty good about creating imaging and production pieces for the station. But how about personality imaging inside a radio show? Whether it’s a simple personality positioning campaign or a series of promos, stations should use every opportunity that spotlights character traits of the talent. It’s how listeners get to know them.
Sure, you may have some sweepers or produced elements that say the show’s name. Some may even create staging that acts as an introduction going into a personality break. Those are both well and good, but how about imaging that not only introduces the talent, but positions character traits?
Listeners become fans because they’re attracted to the air personalities. That happens faster when individual character traits are enhanced with produced elements that support the personality brand.
Here’s how produced elements that spotlights character and personality can sound on the air.