Program directors are usually good at creating imaging and production pieces for a radio station, but what about personality imaging? Whether it’s a simple personality positioning campaign or a series of promos, stations should use every opportunity that spotlights character traits.

This article explains how to create imaging that spotlights character traits. Including:

  • How to create a campaign that allows listeners to get to know show players.
  • Methods for executing the promos to make them stand out.
  • Examples of showcasing character in show imaging.
  • The importance of making the spotlight shine as brightly as possible.

Imaging That Spotlights Character


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