Program directors are usually good at creating imaging and production pieces for a radio station, but what about personality imaging? Whether it’s a simple personality positioning campaign or a series of promos, stations should use every opportunity that spotlights character traits.
This article explains how to create imaging that spotlights character traits. Including:
- How to create a campaign that allows listeners to get to know show players.
- Methods for executing the promos to make them stand out.
- Examples of showcasing character in show imaging.
- The importance of making the spotlight shine as brightly as possible.
Imaging That Spotlights Character
______________________________
This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.
Are you already a member? Make sure you are logged in to access this content Log In
