Program directors are usually pretty good about creating imaging and production pieces for the station. But how about personality imaging inside a radio show? Whether it’s a simple personality positioning campaign or a series of promos, stations should use every opportunity that spotlights character traits of the talent.
This article explains how to create imaging that spotlights character traits. Including:
- How to create a campaign that allows listeners to get to know show players.
- Methods for executing the promos to make them stand out.
- Examples of showcasing character in show imaging.
- The importance of making the spotlight shine as brightly as possible.