You’ve probably noticed, but the world moves fast, and information is coming at light speed. In a world where listeners have access to breaking news and instant updates before that next talk break comes on, a show’s ability to react to now is more important than ever.
In this article, I share new ideas on how personalities should react to emergencies and tragedies, including:
- Waiting to gather information and make decisions on how to react to tragedy no longer works. Personalities must simply react.
- How updated information is far less valuable than a unique angle.
- Programming and performing during an emergency or tragedy is usually a rating loser. Why that’s okay.
React To Now
______________________________
This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.
Are you already a member? Make sure you are logged in to access this content Log In
