You’ve probably noticed, but the world moves fast, and information is coming at light speed. In a world where listeners have access to breaking news and instant updates before that next talk break comes on, a show’s ability to react to now is more important than ever.

In this article, I share new ideas on how personalities should react to emergencies and tragedies, including:

  • Waiting to gather information and make decisions on how to react to tragedy no longer works. Personalities must simply react.
  • How updated information is far less valuable than a unique angle.
  • Programming and performing during an emergency or tragedy is usually a rating loser. Why that’s okay.

React To Now