When there is a great moment on the air, wouldn’t it be great for it to have a second life and live on and on and on? Extending a show’s best moments and exposing it to a new audience can help make it famous. And, by extension, that’s how performers become more popular personalities. There are many ways to repurpose content, but it’ll be much more effective with a little creativity.
Repurposing is one of three main tactics of a solid recycling strategy. The other two are reusing and re-performing. Each personality should have repurposing tools to add “stickiness” to their best material.