Are you playing The Ratings Game? That’s a serious question. Some stations chase away fans trying to capture an extra quarter-hour or two from ratings respondents representing a tiny fraction of the population. And they’re different types of people. A strong case can be made that many (if not most) stations should not play the game, especially those that evoke strong emotional bonds with their audience. Playing the Ratings Game to maximize quarter-hours based on a severely flawed, outdated, and hopelessly undersampled process can (and has) cause great stations to become ordinary. Contemporary Christian stations come to mind. But if you are going to play the game, you have to play by the rules of the ratings game.
The Rules Of The Ratings Game
