The art of creativity is often at the crossroads of stealing the right content and adapting it for your own personality brand. It’s been said that there’s nothing left to say that has not already been said. So how does a radio performer generate unique content? Easy. Adapt scenarios that have proven successful. And sitcom plots are a goldmine for inspiration.
Ken Levine is one of the most successful sitcom writers in history. He worked on MASH, Friends and Cheers, among many others. He once told me that when the show’s characters are well defined, it’s easy to create the plots. Just find a situation and imagine how the characters would respond to it. Ken said the scripts almost write themselves.
