The art of creativity is often at the crossroads of stealing the right content and adapting it for your own personality brand. It’s been said that there’s nothing left to say that has not already been said. So how does a radio performer generate unique content? Easy. Adapt scenarios that have proven successful. And sitcom plots are a goldmine for inspiration.
Ken Levine is one of the most successful sitcom writers in history. He worked on M*A*S*H, Friends, and Cheers, among many others. Ken says creating the plots is easy when the show’s characters are well-defined. Just find a situation and imagine how the characters would respond to it. The scripts almost write themselves.
