Writers create stories around a formula that creates a story arc. The goal is to take the reader on a journey, leading therm from chapter to chapter with a compelling story. The process of creating the structure creates a sticky thread weaving through the telling of the story. Building a story arc adds expectation, suspense and texture to the storyline.
The same concepts that work for a novel can be use on the air. A story arc can be found in online marketing, sales pitches, songs, screenplays and movies. It even works for a radio show.
The typical morning show is usually more about moments than stories. Moments are great for gaining attention, but their impact is short-lived.
Adding storylines is simply connecting the bits in a series. Each bit is fine, but when connected each segments leads a listener to hear more!
Some story arcs are small, others are larger. A simple story arc is when a topic stretches across multiple breaks. This is common when executing a feature like Second Date Update. The problem is set up in the first segment and paid off later in the hour.
But story arcs can be so much more powerful. Let’s explore.