Several times a week, I am on calls offering programming or performance advice that can be summarized by telling personalities and programmers to simplify content. We really need to focus content clearly or listeners just don’t understand what we’re talking about. That applies to stories, contests, games, features, and promos. In fact, it really applies to everything on the air.

In this article, I show how to create clear, yet creative promos. Including:

  • Why simple content delivers the strongest results.
  • Clarity of message should be the goal for each promo.
  • How to avoid the most common promo copy mistakes.
  • A fool-proof method to narrow the focus and deliver creative, exciting, effective promos.


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