Great storytellers start with a plan. They brainstorm, prepare and think about how a story will be developed. They execute with precision as they build momentum toward a payoff. When the story is told in multiple segments and across multiple days, it takes even greater artistry. That’s what happened when the GetUp Crew on Hot 96.9 in Boston created an amazing story arc.

This article is a case study of a story arc that took on a life of its’ own. Including:

  • The story’s background.
  • Building drama in five amazing segments.
  • The keys to success.
  • The creative process behind the scenes.

Hot 96.9’s Amazing Story Arc


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