One of the concepts we discuss often with clients is the ability to reveal character through banter, without becoming self-absorbed. That’s a tricky balance, and most of the time, air talent has difficulty finding the sweet spot.

Most of the time, you think of banter as small talk. It’s the little things that go between the main points. But there’s more to it.

There’s a fine line between relating personal experiences and being the audio version of trapping listeners to show them your vacation pictures. Yet most dominant radio shows build their¬†brands because they’re able to¬†share their lives. And whether you’re a solo show or part of a multi-personality team, the process of mastering banter is similar.

Banter In Personality Branding


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