Words can be factual or emotional. They can persuade or inform. Words make us feel or cause us to ignore the message. That’s somewhat intuitive, but there’s proof of how phrases directly influence how a message is received. When radio personalities and programmers spend most of the prep time gathering content, they miss an opportunity to inspire listeners. The choice of words impacts listener behavior more than any other storytelling aspect.
Choice of Words Impacts Listener Behavior-Here’s Proof
