You’ve probably heard the term, Fake It Til You Make It. I work with clients to build a deep and rich personality brand profile based on each individual’s real-life character traits, and this concept often helps unlock potential by exposing more personality traits.

This article explains how to Fake It Til You Make It by building an alter-ego for on-air performers. Including:

  • How Beyonce overcame shyness to become a megastar.
  • The process of evolving a character brand with an example from Stephen Colbert.
  •  Tips for crafting a strong on-air character based on your real-life personality

Fake It Til You Make It


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