You’ve probably heard the term, Fake It Til You Make It. I work with clients to build a deep and rich personality brand profile based on each individual’s real-life character traits, and this concept often helps unlock potential by exposing more personality traits.
This article explains how to Fake It Til You Make It by building an alter-ego for on-air performers. Including:
- How Beyonce overcame shyness to become a megastar.
- The process of evolving a character brand with an example from Stephen Colbert.
- Tips for crafting a strong on-air character based on your real-life personality