We all love our babies. They’re cute to us because they’re ours. But if you step back, some of those kids are ugly. It’s the same with features. Is the feature working for you? How can you tell? Is it by gut reaction? Or something more scientific, like what listeners say in public? What if you could test features?

There are ways to sort the features that work from those that don’t. It takes time, and if you have it, a little cash. But isn’t it worth it to get real answers?

Zero-Base Feature Decisions

To make these decisions, you have to take an objective look at the show. That can be hard. Mentally strip away all preconceived notions. This is zero-based programming.

Don’t protect your content because you are attached to it.

How to Test Features: Focus Groups