What’s the most effective process for converting ideas into entertainment nobody else can perform? And what methods are best for turning content into stories listeners can relate to? Here’s a structure that may work. It’s called the inverted funnel.

This article is about the Inverted Funnel approach to generating unique content in show prep. Including:

  • An explanation of the inverted funnel from Mandy Young.
  • How to use content sources (including show prep services) most effectively.
  • Developing the break so it resonates.
  • How to find a solid hook that generates interest.
  • An example of the Inverted Funnel in action.

The Inverted Funnel


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