What’s the most effective process for converting ideas into entertainment nobody else can perform? And what methods are best for turning content into stories listeners can relate to? There are three that we recommend as outlined in this seminar, including The Inverted Funnel.

This article is about the Inverted Funnel approach to generating unique content in show prep. Including:

  • An explanation of the inverted funnel from Mandy Young.
  • How to use content sources (including show prep services) most effectively.
  • Developing the break so it resonates.
  • How to find a solid hook that generates interest.
  • An example of the Inverted Funnel in action.

The Inverted Funnel


This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In