What’s your process for getting ideas on the air? And what methods are in place for collecting show content and converting it to stories listeners can relate to? Here’s a structure that may work. It’s called the inverted funnel.

The most valuable source of content on the air comes from personal life experiences and observations. But just living life on the air usually leads to boring, self-absorbed shows. The trick is turning real life observations into stories listeners can actually relate to.

And that can be hard.

But Mandy Young, one of the air personalities on the Air1 network, has discovered a great technique that works for her. She calls it the inverted funnel.

The Inverted Funnel


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