None of you got into radio or come to this site for a science lesson. But like it or note, radio performers can learn a lot from behavioral scientists especially when it comes to preparing content. The science of show prep can help you find a path to great success on the air.

This article explores the science of the show prep process. Including:

  • Evidence from behavioral scientists shows how the brain responds to content. 
  • Finding a story in topics.
  • Building anticipation and drama.
  • Resolving questions in the outcome.
  • How extremes make all content more entertaining.
  • Simple techniques to convert any topic into compelling segments.

The Science Of Show Prep

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