Nobody likes it when someone talks down to them. They love it when they’re made to feel special. Your audience comprises (mostly) real people who love it when they think they are the content’s focus. That’s not hard to do when you use the most powerful word in communication.
An overused technique has been to teach talents to use the word “you.” Another common tactic is asking questions to make listeners feel the segment is about them, but audiences don’t fall for those tricks. Researchers have found something that may be just what you’re looking for. There’s a new twist for intimate connections that could help.
One of the principles of the Powerful Language For Strong Performance seminar is to reduce or eliminate the use of pronouns. The goal is to use fewer personal pronouns, such as “I, Me, We, and Us.” Add the word “you” to the list, unless you use it correctly.
